2004–2015
Spoiled Milk started as an art collective before transforming into a graphic design company and eventually growing into a multinational digital agency.
Founded by Russell Quinn and Casper Hübertz Jørgensen in Bristol, UK, in 2004, the duo initially created a series of experimental short films. In 2005, they moved to Copenhagen and re-launched as a two-person graphic design firm. A year later, Frederik Cordes joined the team, propelling the company into a full-service digital agency.
The company quickly expanded, opening its first international branch in Zürich in 2008, soon followed by another in Belgrade. In 2011, Spoiled Milk was acquired by 24MAS, a global mobile advertising and solutions provider based in Sweden. This acquisition led to the opening of additional offices in New York City, Hamburg, London, and Cork.
In 2014, Frederik bought back the Copenhagen branch and rebranded it as Folkmatic. The other offices also became independent of 24MAS, initially operating under the Spoiled Milk name before transitioning to Computer Rock in 2015 and continuing to operate today.
In 2024, the original spoiledmilk.co.uk domain became available and Russell reclaimed it—20 years after its initial purchase.
(Maybe we’ll upload some old images one day. For now, here’s a very old photo.)